Speed optimization - increasing revenue!
Speed Up Your Website!
Today’s website optimization directly affects how well search engines (Google) and website users perceive your page. If the work is done with high quality and responsibility, you will soon feel the target group and, as a result, the smooth growth of sales.
Website Optimization – What is it?
Website optimization is a complex of certain processes, which results in the site’s capture by search engines (Google) at the highest positions, as well as the user experience obtained from the site.
Site loading speed not only affects how long a visitor waits for your site to load, but also SEO optimization. Indeed, search engines (Google) have already taken into account page loading speed when ranking sites.
On the website DIGIELU you can order a free analysis of your website, followed by a consultation to improve the situation in the future if necessary.
Why do you need site optimization?
The main task is to do work that helps earn the trust of search engines. After your home page has made a “friendship” with the search engine, therefore the other will push the other “friend” up in every possible way, increasing his (friend’s) rating and position.
Based on research data from Google if the homepage loads in more than 3 seconds, then the probability is 32% that the user does not wait for the site to load and leaves it. If the indicator exceeds 5 seconds, the probability of losing a potential customer is more than 90%.
How is optimization done?
Every time someone visits a page on your site, a lot of information is transferred between your site’s server and the visitor’s browser.
This information is used for the dynamic generation of the web page. As you can imagine, there is a lot of information that has to travel between the visitor and your site. And it takes time.
With caching, your site serves a static version of the web page instead of a dynamic rendering of the web page. In other words, instead of creating a web page in real-time for each new visitor, your website maintains a ready version that can be delivered in a minimal amount of time.
Caching is one of the most effective ways to speed up your website.
Does optimization is just caching? No.
Optimization includes:
- Cache settings and setup;
- Code optimization (HTML, CSS and JavaScript) – many different options including minification, combining, correct file location and more that greatly affect site performance;
- Media Optimization – accelerates images and videos, creating images of the required size;
- Lazyload – loading of photos, iFrame, video only if it is necessary for the visitor;
- Convert media into a modern WEBP format that will train on a given search engine page;
- Optimizing the PHP code if the speed problem is related to the code;
- Cleaning the database of old and unnecessary data and copies.
Why is it important to have a fast-loading website?
- Higher ranking in search engines;
- Higher conversion of existing traffic;
- Higher website reputation.
Why is Google so concerned about website speed?
More and more people are searching on mobile devices. If you are working on a mobile phone, you are often on the move and using a poorer internet connection than when working on a desktop computer. Of course, Google wants to provide fast loading search results on mobile devices everywhere.
But apart from wanting to please Google, visitors expect your site to load quickly because everyone wants to save their precious time these days.
What to do?
DIGIELU specialists will perform a free analysis for you, which will make it clear exactly what procedures need to be carried out with your website in order to improve the optimization speed and make the customer’s response better.
Our article you can find also at Zone.ee (Estonian language)!
